Entering a room and “bragging” about yourself isn’t always an easy task for some people. But networking is essential and the key to success in building business relationships. Most of us find it hard to walk up to a stranger and promote ourselves, but once we get over the initial nervous stage we can possibly land a new job or contract. The benefits to networking are endless. I have been awarded the opportunity to work on projects from television to publications. Opening your mouth to let the world know that you are capable and well worth the time is the first step. Here are some pointers to help you get started.

Networking should be straightforward. Make sure your approach is authentic and forthright. Engage in small talk while maintaining your focus. That focus is building a sincere and worthwhile relationship. When engaging in conversation, never come across as a taker. The goal is to leave your colleague with the feeling that you both will prosper from a business relationship.

Keep questions unrestricted. Ask open-ended questions. Receiving answers like “yes” or “no” doesn’t help either party involved. Even though we all hate the “what do you do” question, it is a great conversation starter. It helps you understand what the person can offer and how you can benefit from this meeting. Always leave room for explanations. Listen carefully to find shared interests and build the conversation from there.

Self-promotion is essential. A little bragging takes you a long way but this type of bragging should be a coadjuvancy between all parties involved. Make sure to identify with what information will impress your colleague. Never limit this information to your current business venture. Explain to them how your expertise has helped other businesses flourish and grow into your present day business.

Like every thing else, make sure to follow through. Make this follow up quickly. You never want a prospective client or business partner to forget your name or brand. Always call those who can benefit you or send a thank you email. Briefly give a description of your business and explain that it was pleasure meeting them. Attach websites and electronic business cards. Never drop the ball on a prospective client.

With a little gumption, obtaining new business opportunities are endless. Being confident in your craft and skill set is a sure way to land any gig, and to keep the doors of professional growth opening.

By: KC